The youth sports dropout crisis isn't just a public health problem. It is a direct, measurable threat to the lifetime revenue pipeline of every sports equipment brand in America. Sandlot is the only solution built to fix it — at scale.
Seven out of ten kids who should be falling in love with your product — and buying it for the next 40 years — walk away from sports before they're old enough to have a credit card. The average child today quits by age 11. Less than three years of participation. No brand loyalty ever formed.
The National Alliance for Youth Sports reports 70% of American kids abandon organized sports by 13. The #1 reason: "It's just not fun anymore." Pressure. Cost. Intimidation. The joy is gone — and with it, your future customer.
Aspen Institute data shows the average child now quits sports by age 11 — down from age 13 a decade ago. The window is closing faster every year. Traditional advertising can't fix a participation problem.
Youth sports participation dropped from 45% to 38% of kids ages 6–12 in just one decade. Girls quit at twice the rate of boys by age 14. The market is actively shrinking.
A player who stays in the sport through adulthood doesn't buy one paddle. They buy 8–12 over their lifetime — plus shoes, bags, balls, apparel, and accessories. The lifetime value of one retained youth participant: $2,000–$8,000 in direct product purchases.
"You can't sell a $150 paddle to a 14-year-old who stopped playing at 11. Every kid who quits is a lifetime customer you will never have. Sandlot is the only platform built to solve that problem — and we can prove the ROI down to the dollar."
If Sandlot increases sports participation by just 2% across a city population — a conservative estimate — here's what that generates in new equipment sales per year. We use a $200/year equipment spend figure, well below the Project Play average of $693/child/year.
| City | Population | +2% Players | Avg. Equip Spend | New Revenue |
|---|---|---|---|---|
| Austin, TX | 1,000,000 | 20,000 | $200 | $4,000,000 |
| San Antonio, TX | 1,450,000 | 29,000 | $200 | $5,800,000 |
| Houston, TX | 2,400,000 | 48,000 | $200 | $9,600,000 |
| Dallas, TX | 1,300,000 | 26,000 | $200 | $5,200,000 |
| Phoenix, AZ | 1,600,000 | 32,000 | $200 | $6,400,000 |
| Charlotte, NC | 950,000 | 19,000 | $200 | $3,800,000 |
| Top 20 U.S. Markets | ~40,000,000 | 800,000 | $200 | $160,000,000 |
Don't just measure the coupon redemption. Measure the 40-year customer you just created.
Zero cash required from you. We structure every manufacturer partnership as a performance-based exchange — you provide demo equipment, we deliver documented new customers and measurable sales lift.
AI determines the highest-converting offer for each participant based on age, sport, engagement, and purchase intent. Push notifications go out within 90 seconds of session end.
Full funnel tracking from demo touch → coupon open → click → purchase. The attribution data your marketing team has been asking for, finally tied to physical product trials.
One brand per sport category per city. If you're our pickleball partner in Austin, no other paddle brand touches an Austin Sandlot truck. Your gear. Your market.
Access to participation data segmented by age, income, zip code, sport preference, and session frequency. Inform product development and media buying with real behavioral data.
At 250 trucks across 50 cities, Sandlot is the largest field marketing operation in youth sports. Your brand appears at thousands of events per year, in communities that stadium ads never reach.
Every Sandlot event generates social content. Game managers capture sessions, participants share highlights. Your brand is visible in organic, authentic community sports content — not paid placements.
| Sport Category | Equipment Per Truck | Primary Mechanism | Status |
|---|---|---|---|
| 🏓 Pickleball | 20 paddles, 60 balls, 2 nets | Post-session upgrade coupon | Open — First Launch |
| 🏐 Volleyball | 8 balls, 2 nets, boundaries | Retail partner discount | Open — First Launch |
| 🏈 Flag Football | 24 belts, 6 balls, cones | League registration offer | Open — First Launch |
| 🎾 Tennis / Paddle | 20 rackets, 100 balls, net | Free ball can at retail partner | Open |
| ⚽ Soccer | 12 balls, mini goals, cones | Boot trial discount | Open |
| 🏀 Basketball | 12 balls, rebounder, aids | App-push to gear store | Open |
| 🥏 Disc Sports | 30 discs, baskets, targets | $5 off first disc | Open |
| 🎪 Spikeball / Lawn | 4 sets, accessories | Promo code push post-session | Open |
| 🏃 Agility / Training | Ladders, hurdles, cones | Training plan upsell | Open |
| 🧘 Yoga / Wellness | 30 mats, blocks, straps | Studio trial or mat offer | Open |
Tell us your brand and sport category. We'll send over our full partnership deck and schedule a 30-minute call with our partnerships team.